September 1, 2017

2018 SOCIAL MEDIA TRENDS | HABITS OF TOP SALES EARNERS | LINKEDIN VIDEO

sep 1-Weeks best-Stafflink

This Week:  Social Media Trends to Watch | Habits of Top Sales Earners | Harvey Lessons and in Pictures

Stafflink’s Best of the Week for the Week Ending September 1: This edition features a view of what the future holds for social media including a review of LinkedIn’s new video feature, a look at the habits that make a salesperson rich, a compliance update from the EEOC, and a look at the people and places affected by Hurricane Harvey.

Video, Chat Bots, and Analytics, Oh My!

2018 has lots of changes in store for businesses that use social media. That’s what John Hall of Influence & Co. tells Inc. readers in his article, 6 Social Media Trends to Prepare for in 2018. Hall predicts that better analytics tools will be developed to meet marketers’ need to justify their investments in social media marketing. And, platforms will continue to offer similar features in a quest to capture those marketing dollars.

Some of these changes are already starting to take shape at LinkedIn. This August, LinkedIn began allowing video posts for members. Now users can post video snippets from webinars, product presentations, or their personal observations in their LinkedIn feed.

Is your business ready to leverage video marketing? What will you show the world?
How do they do that?

Have you ever wondered what those top earning salespeople do to make the magic happen? Entrepreneur says those salespeople who make the most focus on making the most. Guest contributor Marc Wayshak writes that wealthy salespeople got that way by concentrating their activities on only those tasks that bring in the Benjamins in bulk. Aimin’ for the top and let the rest drop.

In others words, a salesperson’s application of the 80/20 rule.

Wait, What? But Didn’t You Say…

So, first, the EEOC said that employers were going to have to report some additional information on the EEO-1 Form. And, since it might take businesses awhile to adjust, the deadline for filing the EEO-1 was moved from September 30, 2017 to March 31, 2018. Then someone decided to change things.

Don’t worry. The deadline for filing is still March 31, 2018. But employers won’t have to answer the new pay data question that triggered the extension. The White House Office of Management and Budget (OMB) wants to give that question another look. So the question is suspended, but the new filing deadline remains.

According to this article at SHRM, the new plan is for businesses to fill out the form, leave the new portion blank, and file it in March. (We’ll keep you posted on any additional updates.)

Hurricane Harvey – Tips for Helping Employees Deal with Loss
It may take our nation years to fully assess the damage caused by Hurricane Harvey.  The New York Times’ collection, Harvey in Pictures, shows us both the power of the storm and the strength of the people who faced it as they begin their recovery.  Employers can have a huge impact on the lives of employees during catastrophes.  SHRM’s article, ‘How to Support Employees Through Grief & Loss‘ provides helpful insights for when calamity strikes here in south Florida.

HARVEY IN PICTUREShttps://www.nytimes.com/2017/08/27/us/harvey-pictures-hurricane-storm.html