Successful Companies Power HR Recruitment with Mobile and Video Technology
Finding and hiring the ‘right’ employees is critical to the success of your company, and the competition for the best talent is more intense now than at any time in recent history. Whether your company chooses to integrate mobile and video technology into its recruiting strategy will either gain it a competitive edge or disadvantage in the talent marketplace.
MOBILE TECHNOLOGY – NO LONGER AN HR OPTION
If you haven’t adapted your recruiting process around mobile, you are already at a disadvantage. More people now open emails on their mobile phones than on a desktop or laptop computer, especially millennials. In 5 Ways to Use Tech to Drive Hiring, HR consultant Tony Dill explains why mobile adaptation is important:
Many HR departments have not even investigated whether their online job applications function on multiple platforms. An application that’s unusable on a phone or tablet gives off a poor impression, and is less likely to be completed. Conversely, a bright, clean interface that’s mobile-optimized is appealing to millennial talent, and begins building brand loyalty before applicants ever set foot in your offices.
Are your questionnaires brief, reflecting your company’s understanding that a large share of prospective employees will be responding on their smartphones? If it’s too long, Dill says it will lose you candidates:
Applicants want to see an application that’s short and sweet. Ten questions or less, in fact … Filling out a long application on a mobile device is a hassle. Applicants know they’re going to provide you with a resume and cover letter. They know there will be an interview process. Redundancies feel like time-wasters. And job-seekers are applying for multiple open positions, so while a long application may not seem like a problem to you, and you may even view it as a useful tool to weed out less serious candidates, job seekers’ time is at a premium. 62% of them say your application should take no more than 20 minutes to complete. 60% say they won’t finish an application that’s too long.
THE POWER OF VIDEO TO DOUBLE CANDIDATE ENGAGEMENT
Video, too, has emerged as an effective candidate engagement and recruitment tool. SHRM’s Roy Maurer explains how Fidelity integrated a simple, low-cost video approach to its recruitment Ad strategy that doubled candidate engagement – a process any company can easily adopt.
Fidelity’s ads sometimes pair a video from the hiring manager with up to two additional clips introducing potential co-workers. The videos are about 30 seconds in length, and are shot on a smart phone or tablet by the hiring manager or recruiter. “If you want an almost guaranteed 90-percent click rate, the videos must fall between 20-30 seconds, and no longer,” Hanigan said. “You just want the video to pique interest. You want it to engage with the candidate, so they will click and consider applying for the job. You’re providing them with that spark to take the next action.”
At a time when the job market is especially tight and employee turnover is at its highest rate in modern history (average employment duration is now only 4.4 years), integrating current mobile and video technology into your recruiting process is smart, and necessary.
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